Consumer Marketing Graduate GB

Who we are

Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business events destination.

It was established as one of the “six areas of co-operation” under the framework of the Belfast Agreement of Good Friday 1998. Our remit is to increase tourism to the island of Ireland and to support Northern Ireland to realise its tourism potential.

We deliver world-class marketing programmes in over 15 markets across the world. Our global campaigns create 1.2 billion quality opportunities to see (reach) each year and our publicity activity creates 1.6 billion opportunities to see. Our extensive and targeted programme of activity includes advertising, publicity, digital marketing, social and Gen AI, as well as co-operative promotions with airlines, sea carriers and other key travel partners – reaching potential visitors in the channels where they research holidays today.

Our Graduate Programme

The Global Graduate Programme offers an exciting opportunity to get hands-on experience within a world-class marketing organisation. As part of our programme, you will be an active and valued member of a professional and dynamic team in one of 11 locations. You will receive on-the-job learning and guided mentoring from our highly experienced teams while having access to global markets, trade events, and, most importantly, career-building opportunities.

Tourism Ireland is proud of our inclusive culture, where diverse perspectives are valued and everyone is encouraged to contribute, innovate and grow. Our work combines creativity, technology and insight to showcase the island of Ireland to the world and make a positive impact on communities across the island.

Further Key Benefits

• Full salary, as advertised, with paid annual and public holidays

• Paid business expenses

• Opportunity for hybrid working

• Access to Flexi Working Time and TOIL (Time off in Lieu)

• Full IT equipment provided for the duration of the Graduate Programme

• Wellness support services including confidential employee assistance programme EAP

• If offered a role in an overseas office, Tourism Ireland will:

  • Cover the cost of your initial flight to the market and your return flight at the end of the Graduate Programme

  • Cover the cost of two weeks' temporary accommodation upon arrival to the market

Note: This role may involve some travel and occasional work outside of regular hours, including evenings and weekends, as required

KEY RESULTS AREA

• Support the planning, delivery and evaluation of integrated marketing and campaign activity across the consumer marketing, business partnerships and publicity teams in Great Britain.

• Assist in the delivery of consumer marketing campaigns designed to build awareness, consideration and intent to visit the island of Ireland among GB consumers. Campaign activity will span paid media channels, including television, outdoor, digital and social media, and will be amplified through owned channels such as organic social media, website content and email marketing.

• Assist the business partnerships team in delivering co-operative marketing activity with airlines, ferry companies, online travel agents and other travel partners. Support with the development of campaign content and assets to drive engagement, conversion and commercial impact while ensuring alignment with strategic objectives.

• Assist the planning and delivery of key publicity initiatives, including St Brigid's Day, St Patrick's Day and Halloween. Responsibilities may include venue and supplier research, content development, copywriting, media monitoring, reporting and administrative support. The role may also involve destination research to support media relations activity and press office outreach.

• Monitor campaign performance using Google analytics, Klear influencer platform and other relevant tools, sharing results and learnings with the consumer marketing and business partnerships teams to support optimisation.

• Assist the team in effective budget management, control, and reporting of allocated resources in line with company policy and procedure.

• Work closely with Fáilte Ireland and Tourism Northern Ireland and other key stakeholders as relevant to achieve shared objectives.

• Upload consumer marketing, business partnership campaigns and publicity activity onto the Marketing reporting System (MARS) as required.

• Ensure adherence to the company’s GDPR compliance policies and procedures in respect of your area of work.

• Represent Tourism Ireland at various industry, press and corporate events.

• Such other duties as the company may from time to time reasonably require.

Our Values

At Tourism Ireland, our values shape how we work and how we achieve success together. Candidates should be able to demonstrate, through examples from their academic, professional or personal experiences, how they embody the following values:

• Respect

• Collaboration

• Ownership

• Creativity

Skills & Attributes

We're looking for graduates who can provide evidence of:

• Analytical thinking and problem-solving ability.

• Clear communication and interpersonal skills

• Well-developed planning, organisational and time management skills.

• Interest and openness to change, innovation and new technology/ processes

• Strong digital proficiency, including Microsoft Office.

Essential Requirements

• Graduated, in 2026, or on track to graduate with a NFQ Level 8 of 2:2 (or equivalent)* in August 2027 with an undergraduate degree in marketing, commerce, business or similar discipline.

• Fluent in written and spoken English.

• Must have the legal right to live and work in the United Kingdom, under a fulltime contract of employment, for the full duration of the programme. Tourism Ireland is unable to provide visa sponsorship for this role.

Desirable

• Knowledge of the island of Ireland and its tourism product

• Relevant continuous learning

• Related extracurricular activities

Successful candidates, upon offer, will be required to provide academic transcripts, certificates, references and any other relevant supporting documentation. Successful candidates due to graduate in 2027 must provide final academic transcripts post-graduation, prior to commencing employment.

*Irish NFQ Level 8 (Honours Bachelor’s Degree or Higher Diploma), FHEQ Level 6 - England, Wales, and Northern Ireland, SCQF Level 10 – Scotland

EQUAL OPPORTUNITY

Tourism Ireland is an equal opportunity employer. We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.