Trade Market Graduate GB

Who we are

Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business events destination.

It was established as one of the “six areas of co-operation” under the framework of the Belfast Agreement of Good Friday 1998. Our remit is to increase tourism to the island of Ireland and to support Northern Ireland to realise its tourism potential.

We deliver world-class marketing programmes in over 15 markets across the world. Our global campaigns create 1.2 billion quality opportunities to see (reach) each year and our publicity activity creates 1.6 billion opportunities to see. Our extensive and targeted programme of activity includes advertising, publicity, digital marketing, social and Gen AI, as well as co-operative promotions with airlines, sea carriers and other key travel partners – reaching potential visitors in the channels where they research holidays today.

Our Graduate Programme

The Global Graduate Programme offers an exciting opportunity to get hands-on experience within a world-class marketing organisation. As part of our programme, you will be an active and valued member of a professional and dynamic team in one of 11 locations. You will receive on-the-job learning and guided mentoring from our highly experienced teams while having access to global markets, trade events, and, most importantly, career-building opportunities.

Tourism Ireland is proud of our inclusive culture, where diverse perspectives are valued and everyone is encouraged to contribute, innovate and grow. Our work combines creativity, technology and insight to showcase the island of Ireland to the world and make a positive impact on communities across the island.

Further Key Benefits

• Full salary, as advertised, with paid Annual and public holidays

• Paid business expenses

• Opportunity for hybrid working

• Access to Flexi Working Time and TOIL (Time off in Lieu)

• Full IT equipment provided for the duration of the Graduate Programme

• Wellness support services including confidential employee assistance programme EAP

• If offered a role in an overseas office, Tourism Ireland will

  • Cover the cost of your initial flight to the market and your return flight at the end of the Graduate Programme

  • Cover the cost of two weeks' temporary accommodation upon arrival to the market

Note: This role may involve some travel and occasional work outside of regular hours, including evenings and weekends, as required

KEY RESULTS AREA

• Assist with the development, and implementation of Business Events, Luxury, Leisure, Golf & Travel Trade plans in-market to drive sales and growth from Great Britain to the island of Ireland.

• Assist with the management of close relationships with key travel trade partners in Great Britain to position the island of Ireland as a world class destination.

• Assist with the planning and implementation of Tourism Ireland created events in-market.

• Assist the team with the planning and implementation of partner-led cooperative campaigns with various travel trade partners in-market.

• In collaboration with the team collate content and copy for B2B ezine programmes spanning both leisure trade and business events.

• In collaboration with the team implement partnership campaigns with key travel trade media outlets and other trade & consumer publications spanning leisure trade, business events, luxury and golf.

• Assist the team in the administration activities that form the backdrop of the travel trade area including budget management, compiling reports, KPIs etc.

• Upload B2B marketing activity onto the Market Reporting System (MARS) as well as use other Tourism Ireland systems including CRM to manage travel trade contacts etc.

• Develop relationships with Fáilte Ireland, Tourism Northern Ireland and wider travel industry on the island of Ireland.

• Ensure adherence to the company’s GDPR compliance policies and procedures in respect of your area of work.

• Represent Tourism Ireland at various industry, trade and corporate events.

• Such other duties as the company may from time to time reasonably require.

Our Values

At Tourism Ireland, our values shape how we work and how we achieve success together. Candidates should be able to demonstrate, through examples from their academic, professional or personal experiences, how they embody the following values:

• Respect

• Collaboration

• Ownership

• Creativity

Skills & Attributes

We're looking for graduates who can provide evidence of:

• Analytical thinking and problem-solving ability.

• Clear communication and interpersonal skills

• Well-developed planning, organisational and time management skills.

• Interest and openness to change, innovation and new technology/ processes

• Strong digital proficiency, including Microsoft Office.

Essential Requirements

• Graduated, in 2026, or on track to graduate with a NFQ Level 8 of 2:2 (or equivalent)* in August 2027 with an undergraduate degree in marketing, commerce, business or similar discipline.

• Fluent in written and spoken English.

• Must have the legal right to live and work in the United Kingdom, under a United Kingdom fulltime contract of employment, for the full duration of the programme. Tourism Ireland is unable to provide visa sponsorship for this role.

Desirable

• Relevant continuous learning

• Related extracurricular activities

Successful candidates, upon offer, will be required to provide academic transcripts, certificates, references and any other relevant supporting documentation. Successful candidates due to graduate in 2027 must provide final academic transcripts post-graduation, prior to commencing employment.

*Irish NFQ Level 8 (Honours Bachelor’s Degree or Higher Diploma), FHEQ Level 6 - England, Wales, and Northern Ireland, SCQF Level 10 – Scotland

EQUAL OPPORTUNITY

Tourism Ireland is an equal opportunity employer. We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.