Publicity & Communications Graduate

Who we are

Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business events destination.

It was established as one of the “six areas of co-operation” under the framework of the Belfast Agreement of Good Friday 1998. Our remit is to increase tourism to the island of Ireland and to support Northern Ireland to realise its tourism potential.

We deliver world-class marketing programmes in over 15 markets across the world. Our global campaigns create 1.2 billion quality opportunities to see (reach) each year and our publicity activity creates 1.6 billion opportunities to see. Our extensive and targeted programme of activity includes advertising, publicity, digital marketing, social and Gen AI, as well as co-operative promotions with airlines, sea carriers and other key travel partners – reaching potential visitors in the channels where they research holidays today.

Our Graduate Programme

The Global Graduate Programme offers an exciting opportunity to get hands-on experience within a world-class marketing organisation. As part of our programme, you will be an active and valued member of a professional and dynamic team in one of 11 locations. You will receive on-the-job learning and guided mentoring from our highly experienced teams while having access to global markets, trade events, and, most importantly, career-building opportunities.

Tourism Ireland is proud of our inclusive culture, where diverse perspectives are valued and everyone is encouraged to contribute, innovate and grow. Our work combines creativity, technology and insight to showcase the island of Ireland to the world and make a positive impact on communities across the island.

Further Key Benefits

• Full salary, as advertised, with paid Annual and public holidays

• Paid business expenses

• Opportunity for hybrid working

• Access to Flexi Working Time and TOIL (Time off in Lieu)

• Full IT equipment provided for the duration of the Graduate Programme

• Wellness support services including confidential employee assistance programme EAP

• If offered a role in an overseas office, Tourism Ireland will

  • Cover the cost of your initial flight to the market and your return flight at the end of the Graduate Programme

  • Cover the cost of two weeks' temporary accommodation upon arrival to the market

  • Support and cover the cost of the relevant Visa required (Canada IEC/USA J1 only)

Note: This role may involve some travel and occasional work outside of regular hours, including evenings and weekends, as required

Key Results Area

Media Relations:

• Support the execution of Tourism Ireland’s US publicity strategy to generate positive earned media coverage

• Research, build, and maintain media lists across travel, lifestyle, culture, golf, culinary, luxury and consumer publications

• Assist in draft media pitches, briefing documents, and press releases

• Track key industry trends, competitor destinations, and emerging media opportunities

Media Visits & Content Creator Engagement

• Support planning and coordination of influencer visits and media familiarisation trips to Ireland

• Monitor campaign performance and capture learnings from partnerships

Event Support

• Support the planning and execution of media events and in-person events including but not limited to annual Marketing Planning Launch, Ministerial visits, and sales missions.

• Assist with publicity team participation at travel and media events in the US

• Assist with managing relationships with key tourism stakeholders and partners

Content & Communications

• Support the development of engaging content for media, stakeholder and local publicity channels

• Source content and support the Publicity Coordinator to curate and issue weekly ezines and online media room features.

• Contribute ideas for newsletters and campaign storytelling

• Support the maintenance of publicity assets including video content and image library

Reporting & Insights

• Assist in media monitoring and analytics tool to evaluate results and identify opportunities

• Support preparation of presentations and reports for internal teams and external stakeholders

• Conduct market research to inform communications planning

Expectation to perform additional duties as reasonably requested by the company to work closely with teams to deliver integrated campaigns and contribute to cross-functional projects and strategic initiatives as required.

Who we are looking for

Our Values

At Tourism Ireland, our values shape how we work and how we achieve success together. Candidates should be able to demonstrate, through examples from their academic, professional or personal experiences, how they embody the following values:

• Respect

• Collaboration

• Ownership

• Creativity

Skills & Attributes

We're looking for graduates who can provide evidence of:

• Analytical thinking and problem-solving ability.

• Clear communication and interpersonal skills

• Well-developed planning, organisational and time management skills.

• Interest and openness to change, innovation and new technology/ processes

• Strong digital proficiency, including Microsoft Office.

Essential Requirements

• Graduated, in 2026, or on track to graduate with a NFQ Level 8 of 2:2 (or equivalent)* in August 2027 with an undergraduate degree in marketing, communication, publicity or similar discipline.

• Fluent in written and spoken English.

• Candidates must be eligible to obtain the necessary immigration permissions to live and work in the USA for the duration of the programme. Tourism Ireland will provide support with the relevant visa/work permit (J1) process.

• Strong attention to detail and ability to manage multiple priorities

• Interest in travel, tourism, media and consumer marketing

• Ability to work collaboratively in a team-oriented environment

Desirable

• Relevant continuous learning

• Related extracurricular activities

Successful candidates, upon offer, will be required to provide academic transcripts, certificates, references and any other relevant supporting documentation. Successful candidates due to graduate in 2027 must provide final academic transcripts post-graduation, prior to commencing employment.

*Irish NFQ Level 8 (Honours Bachelor’s Degree or Higher Diploma), FHEQ Level 6 - England, Wales, and Northern Ireland, SCQF Level 10 – Scotland

Equal Opportunity

Tourism Ireland is an equal opportunity employer. We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.