Publicity Graduate

Who we are

Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business events destination.

It was established as one of the “six areas of co-operation” under the framework of the Belfast Agreement of Good Friday 1998. Our remit is to increase tourism to the island of Ireland and to support Northern Ireland to realise its tourism potential.

We deliver world-class marketing programmes in over 15 markets across the world. Our global campaigns create 1.2 billion quality opportunities to see (reach) each year and our publicity activity creates 1.6 billion opportunities to see. Our extensive and targeted programme of activity includes advertising, publicity, digital marketing, social and Gen AI, as well as co-operative promotions with airlines, sea carriers and other key travel partners – reaching potential visitors in the channels where they research holidays today.

Our Graduate Programme

The Global Graduate Programme offers an exciting opportunity to get hands-on experience within a world-class marketing organisation. As part of our programme, you will be an active and valued member of a professional and dynamic team in one of 11 locations. You will receive on-the-job learning and guided mentoring from our highly experienced teams while having access to global markets, trade events, and, most importantly, career-building opportunities.

Tourism Ireland is proud of our inclusive culture, where diverse perspectives are valued and everyone is encouraged to contribute, innovate and grow. Our work combines creativity, technology and insight to showcase the island of Ireland to the world and make a positive impact on communities across the island.

Further Key Benefits

• Full salary, as advertised, with paid Annual and public holidays

• Paid business expenses

• Opportunity for hybrid working

• Access to Flexi Working Time and TOIL (Time off in Lieu)

• Full IT equipment provided for the duration of the Graduate Programme

• Wellness support services including confidential employee assistance programme EAP

• If offered a role in an overseas office, Tourism Ireland will

  • Cover the cost of your initial flight to the market and your return flight at the end of the Graduate Programme

  • Cover the cost of two weeks' temporary accommodation upon arrival to the market

  • Support and cover the cost of the relevant Visa required (Canada IEC/USA J1 only)

Note: This role may involve some travel and occasional work outside of regular hours, including evenings and weekends, as required

Key Results Area

Key responsibilities include:

• Assist in the development, coordination and distribution of publicity content, including e-zines, media stories, press materials and PR toolkits.

• Support the planning and delivery of international publicity and influencer marketing campaigns across Tourism Ireland's global markets.

• Coordinate and monitor influencer marketing activity using Tourism Ireland's influencer management platforms, including campaign set-up, reporting and creator evaluation.

• Support the organisation and administration of media visits, including coordination with overseas markets and tourism industry stakeholders.

• Assist with publicity and influencer reporting through platforms such as Carma and Klear, helping to analyse performance and provide insights.

• Coordinate administrative processes associated with publicity activity, including partner tracking and insurance documentation.

• Support the delivery of Tourism Ireland's publicity events, workshops, conferences and industry initiatives.

• Monitor media, influencer and tourism trends to identify opportunities that can enhance Tourism Ireland's publicity programme.

• Build strong relationships with colleagues, tourist boards, and external suppliers.

• Contribute to team projects and cross-functional initiatives while developing skills in communications, publicity, influencer marketing and destination promotion.

Who we are looking for

Our Values

At Tourism Ireland, our values shape how we work and how we achieve success together. Candidates should be able to demonstrate, through examples from their academic, professional or personal experiences, how they embody the following values:

• Respect

• Collaboration

• Ownership

• Creativity

Skills & Attributes

As a Publicity Graduate, you will bring a strong interest in current affairs, public relations, tourism, culture, and media trends. Naturally curious and media-aware, you will be able to identify compelling stories, spot publicity opportunities, and develop engaging content and newsworthy angles that resonate with international media audiences.

Supporting the delivery of publicity campaigns and activities, you will thrive in a collaborative team environment while demonstrating initiative and ability to work independently when required.

You will possess excellent written communication skills, allowing you to draft, edit, and proofread publicity content accurately and to a high standard. With strong attention to detail, you will be able to review content, manage data, publish articles, and maintain records across multiple systems, ensuring accuracy and consistency in all aspects of your work.

We're seeking graduates who can demonstrate skills in the following areas:

• Analytical thinking and problem-solving ability.

• Clear communication and interpersonal skills

• Well-developed planning, organisational and time management skills.

• Interest and openness to change, innovation and new technology/ processes

• Strong digital proficiency, including Microsoft Office.

Essential Requirements

• Graduated, in 2026, or on track to graduate with a NFQ Level 8 of 2:2 (or equivalent)* in August 2027 with an undergraduate degree in Public Relations, Communications, Marketing, Media, or similar discipline.

• Must have the legal right to live and work in Ireland, under a Irish fulltime contract of employment, for the full duration of the programme. Tourism Ireland is unable to provide visa sponsorship for this role.

• There may be an opportunity for a rotation with this placement, which would require you to be eligible to obtain the necessary immigration permissions to live and work in the USA for the duration of the programme. Tourism Ireland will provide support with the relevant visa/work permit (J1) process.

• Fluent in written and spoken English.

Desirable

• Experience writing for websites, newsletters, student publications, blogs or social media channels.

• Experience supporting projects, events or campaigns through work, volunteering or education.

• Familiarity with digital content platforms and social media channels.

• Knowledge and interest of Irish tourism, travel or media landscape.

Successful candidates, upon offer, will be required to provide academic transcripts, certificates, references and any other relevant supporting documentation. Successful candidates due to graduate in 2027 must provide final academic transcripts post-graduation, prior to commencing employment.

*Irish NFQ Level 8 (Honours Bachelor’s Degree or Higher Diploma), FHEQ Level 6 - England, Wales, and Northern Ireland, SCQF Level 10 – Scotland.

Equal Opportunity

Tourism Ireland is an equal opportunity employer. We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.