Trade & Publicity Graduate, Western. USA

Who we are

Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business events destination.

It was established as one of the “six areas of co-operation” under the framework of the Belfast Agreement of Good Friday 1998. Our remit is to increase tourism to the island of Ireland and to support Northern Ireland to realise its tourism potential.

We deliver world-class marketing programmes in over 15 markets across the world. Our global campaigns create 1.2 billion quality opportunities to see (reach) each year and our publicity activity creates 1.6 billion opportunities to see. Our extensive and targeted programme of activity includes advertising, publicity, digital marketing, social and Gen AI, as well as co-operative promotions with airlines, sea carriers and other key travel partners – reaching potential visitors in the channels where they research holidays today.

Our Graduate Programme

The Global Graduate Programme offers an exciting opportunity to get hands-on experience within a world-class marketing organisation. As part of our programme, you will be an active and valued member of a professional and dynamic team in one of 11 locations. You will receive on-the-job learning and guided mentoring from our highly experienced teams while having access to global markets, trade events, and, most importantly, career-building opportunities.

Tourism Ireland is proud of our inclusive culture, where diverse perspectives are valued and everyone is encouraged to contribute, innovate and grow. Our work combines creativity, technology and insight to showcase the island of Ireland to the world and make a positive impact on communities across the island.

Further Key Benefits

• Full salary, as advertised, with paid Annual and public holidays

• Paid business expenses

• Opportunity for hybrid working

• Access to Flexi Working Time and TOIL (Time off in Lieu)

• Full IT equipment provided for the duration of the Graduate Programme

• Wellness support services including confidential employee assistance programme EAP

• If offered a role in an overseas office, Tourism Ireland will

  • Cover the cost of your initial flight to the market and your return flight at the end of the Graduate Programme

  • Cover the cost of two weeks' temporary accommodation upon arrival to the market

  • Support and cover the cost of the relevant Visa required (Canada IEC/USA J1 only)

Note: This role may involve some travel and occasional work outside of regular hours, including evenings and weekends, as required

Key Results Area

Social media is an integral part of Tourism Ireland’s international marketing activity and the third most prominent source of travel inspiration for overseas consumers as they consider where to go on their holidays. Tourism Ireland uses social media storytelling to reach and engage millions of followers across our social media platforms and beyond on a daily basis with compelling travel inspiration.

As part of the Social Media team, you will play an active role in inspiring travel to the island of Ireland by planning, creating and distributing compelling social media content that drives engagement with this global audience.

Working with a team of social media specialists and partner agencies, you will:

• Create fresh and compelling content ideas and turn them into engaging social media posts: writing social media hooks, captions and copy, curating imagery, producing short-form videos and other content formats aligned with our social media strategy, content calendar and social media guidelines.

• Actively participate in content planning sessions and brainstorms to support key annual campaigns, social media toolkits and other initiatives.

• Support our reactive social media programme by identifying timely trends (content formats and sounds, cultural moments, viral travel content etc) with relevance to our marketing goals and develop quick turnaround social media content to capitalise on the opportunity

• Support with the social media team with day-to-day tasks: content scheduling, publishing, monitoring audience engagement, reporting and budget management activities, as required.

• Assist with the planning and delivery of monthly Global Content Toolkits by reviewing draft social media content and providing engagement-focused recommendations.

• Develop expertise on one of Tourism Ireland’s core social media platforms through attending webinars, researching updates and competitor/industry activity. Act as the business point of contact for platform-specific guidance and sharing updates with the global social media teams.

Who we are looking for

Our Values

At Tourism Ireland, our values shape how we work and how we achieve success together. Candidates should be able to demonstrate, through examples from their academic, professional or personal experiences, how they embody the following values:

• Respect

• Collaboration

• Ownership

• Creativity

Skills & Attributes

As an aspiring social media professional, you are a natural storyteller with a passion for ideating, crafting and optimising stories for social media across all platforms and formats to drive engagement.
You relish researching new story ideas, trends, sounds, cultural moments and viral content, devising creative storytelling angles, developing hooks that capture attention, and leveraging the strengths of each social media platform to tell your story.

You have an eye for detail and quality, a passion for travel and you’re energised by the prospect of bringing the best of the island of Ireland as a visitor destination to a global audience in a social-first way that drives engagement and inspires travel to our shores.

We're seeking graduates who can demonstrate potential in the following areas:

• Analytical thinking and problem-solving ability.

• Clear communication and interpersonal skills

• Well-developed planning, organisational and time management skills.

• Interest and openness to change, innovation and new technology/ processes

• Strong digital proficiency, including Microsoft Office.

Essential Requirements

• Graduated, in 2026, or on track to graduate with a NFQ Level 8 of 2:2 (or equivalent)* in August 2027 with an undergraduate degree in Marketing, Communications, Multimedia, Digital Media, Journalism, Media or a similar discipline.

• Must have the legal right to live and work in the Ireland, under an Irish fulltime contract of employment, for the full duration of the programme. Tourism Ireland is unable to provide visa sponsorship for this role.

• Fluent in written and spoken English.

Desirable

• Relevant continuous learning

• Related extracurricular activities

Successful candidates, upon offer, will be required to provide academic transcripts, certificates, references and any other relevant supporting documentation. Successful candidates due to graduate in 2027 must provide final academic transcripts post-graduation, prior to commencing employment.

*Irish NFQ Level 8 (Honours Bachelor’s Degree or Higher Diploma), FHEQ Level 6 - England, Wales, and Northern Ireland, SCQF Level 10 – Scotland

Equal Opportunity

Tourism Ireland is an equal opportunity employer. We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.