Global Digital Marketing Graduate (Website, Email & Content)

Who we are

Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business events destination.

It was established as one of the “six areas of co-operation” under the framework of the Belfast Agreement of Good Friday 1998. Our remit is to increase tourism to the island of Ireland and to support Northern Ireland to realise its tourism potential.

We deliver world-class marketing programmes in over 15 markets across the world. Our global campaigns create 1.2 billion quality opportunities to see (reach) each year and our publicity activity creates 1.6 billion opportunities to see. Our extensive and targeted programme of activity includes advertising, publicity, digital marketing, social and Gen AI, as well as co-operative promotions with airlines, sea carriers and other key travel partners – reaching potential visitors in the channels where they research holidays today.

Our Graduate Programme

The Global Graduate Programme offers an exciting opportunity to get hands-on experience within a world-class marketing organisation. As part of our programme, you will be an active and valued member of a professional and dynamic team in one of 11 locations. You will receive on-the-job learning and guided mentoring from our highly experienced teams while having access to global markets, trade events, and, most importantly, career-building opportunities.

Tourism Ireland is proud of our inclusive culture, where diverse perspectives are valued and everyone is encouraged to contribute, innovate and grow. Our work combines creativity, technology and insight to showcase the island of Ireland to the world and make a positive impact on communities across the island.

Further Key Benefits

• Full salary, as advertised, with paid Annual and public holidays

• Paid business expenses

• Opportunity for hybrid working

• Access to Flexi Working Time and TOIL (Time off in Lieu)

• Full IT equipment provided for the duration of the Graduate Programme

• Wellness support services including confidential employee assistance programme EAP

• If offered a role in an overseas office, Tourism Ireland will

  • Cover the cost of your initial flight to the market and your return flight at the end of the Graduate Programme

  • Cover the cost of two weeks' temporary accommodation upon arrival to the market

Note: This role may involve some travel and occasional work outside of regular hours, including evenings and weekends, as required

Key Results Area

Purpose of the role

The Global Digital Marketing Graduate will support the delivery of Tourism Ireland’s consumer communications across Ireland.com, content and email. The graduate will help the team develop relevant and engaging audience communications, maintain high-quality digital content, and use data and insights to improve the consumer experience.

Over the two-year programme, the graduate will gain practical experience in digital content production, website publishing, CRM and lifecycle marketing, audience segmentation, personalisation, campaign delivery and performance reporting. They will work with colleagues across Global Media & Digital, international market teams, other Tourism Ireland divisions and external agency partners.

Key responsibilities and areas of contribution

The graduate will contribute to the following areas:

Website and digital content

1. Support the coordination, publishing and maintenance of engaging content on Ireland.com, including copy, imagery, links and digital assets.

2. Help ensure website content is accurate, current, accessible and aligned with Tourism Ireland’s brand and editorial standards.

3. Support content updates for campaigns, seasonal activity, market requirements and organisational priorities.

4. Work with colleagues to improve content presentation and consumer journeys across the website.

CRM and email programme delivery

1. Support the planning, development and delivery of consumer email and CRM campaigns, helping to coordinate content, approvals, testing and deployment.

2. Assist with developing engaging consumer journeys across different stages of holiday planning.

3. Support audience segmentation and targeting to make communications more relevant to consumer interests and behaviours.

4. Work with internal teams and agency partners to support high-quality, timely campaign delivery.

Audience insight and digital optimisation

1. Use email, CRM and website data to help identify audience trends and opportunities to improve digital communications.

2. Support reporting, testing and personalisation to improve content and campaign performance.

3. Apply basic SEO principles to help improve the discoverability and performance of Ireland.com content.

4. Develop an understanding of how consumers discover content through search, social platforms and emerging AI-powered services.

5. Help develop reports and dashboards covering measures such as email engagement, website interaction and audience growth.

6. Contribute to testing programmes, including subject line, content, layout and call-to-action testing.

Projects and continuous improvement

1. Contribute to projects that improve CRM processes, content workflows and consumer digital experiences.

2. Keep up to date with relevant developments in digital marketing, content, personalisation and AI, sharing useful learnings with the team.

3. Contribute ideas and recommendations through projects and defined areas of responsibility during the programme.

4. Help document processes, guidance and learnings so they can be shared across teams and markets.

Who we are looking for

Our Values

At Tourism Ireland, our values shape how we work and how we achieve success together. Candidates should be able to demonstrate, through examples from their academic, professional or personal experiences, how they embody the following values:

• Respect

• Collaboration

• Ownership

• Creativity

Skills & Attributes

We're looking for graduates who can provide evidence of:

• Analytical thinking and problem-solving ability.

• Clear communication and interpersonal skills

• Well-developed planning, organisational and time management skills.

• Interest and openness to change, innovation and new technology/ processes

• Strong digital proficiency, including Microsoft Office.

• A strong interest in digital marketing, including website content, CRM and email communications.

• Strong written communication skills with good attention to accuracy and detail.

• An interest in understanding audiences and using data to improve digital communications and consumer experiences.

• Curiosity about digital technology and a willingness to learn new platforms and tools.

Essential Requirements

• Graduated, in 2026, or on track to graduate with a NFQ Level 8 of 2:2 (or equivalent)* in August 2027 with an undergraduate degree in Marketing, Communications, Digital Media, Media or a similar discipline.

• Must have the legal right to live and work in Ireland, under an Irish fulltime contract of employment, for the full duration of the programme. Tourism Ireland is unable to provide visa sponsorship for this role.

• Fluent in written and spoken English.

Desirable

• Relevant continuous learning

• Related extracurricular activities

• Academic, project, voluntary or practical experience involving digital marketing, website content, email or audience engagement.

• Some familiarity with digital marketing platforms or tools, such as content management, email marketing, CRM or web analytics systems.

Successful candidates, upon offer, will be required to provide academic transcripts, certificates, references and any other relevant supporting documentation. Successful candidates due to graduate in 2027 must provide final academic transcripts post-graduation, prior to commencing employment.

*Irish NFQ Level 8 (Honours Bachelor’s Degree or Higher Diploma), FHEQ Level 6 - England, Wales, and Northern Ireland, SCQF Level 10 – Scotland.

EQUAL OPPORTUNITY

Tourism Ireland is an equal opportunity employer. We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.