B2B Marketing & Business Partnerships Graduate

Who we are

Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business events destination.

It was established as one of the “six areas of co-operation” under the framework of the Belfast Agreement of Good Friday 1998. Our remit is to increase tourism to the island of Ireland and to support Northern Ireland to realise its tourism potential.

We deliver world-class marketing programmes in over 15 markets across the world. Our global campaigns create 1.2 billion quality opportunities to see (reach) each year and our publicity activity creates 1.6 billion opportunities to see. Our extensive and targeted programme of activity includes advertising, publicity, digital marketing, social and Gen AI, as well as co-operative promotions with airlines, sea carriers and other key travel partners – reaching potential visitors in the channels where they research holidays today.

Our Graduate Programme

The Global Graduate Programme offers an exciting opportunity to get hands-on experience within a world-class marketing organisation. As part of our programme, you will be an active and valued member of a professional and dynamic team in one of 11 locations. You will receive on-the-job learning and guided mentoring from our highly experienced teams while having access to global markets, trade events, and, most importantly, career-building opportunities.

Tourism Ireland is proud of our inclusive culture, where diverse perspectives are valued and everyone is encouraged to contribute, innovate and grow. Our work combines creativity, technology and insight to showcase the island of Ireland to the world and make a positive impact on communities across the island.

Further Key Benefits

• Full salary, as advertised, with paid Annual and public holidays

• Paid business expenses

• Opportunity for hybrid working

• Access to Flexi Working Time and TOIL (Time off in Lieu)

• Full IT equipment provided for the duration of the Graduate Programme

• Wellness support services including confidential employee assistance programme EAP

• If offered a role in an overseas office, Tourism Ireland will

  • Cover the cost of your initial flight to the market and your return flight at the end of the Graduate Programme

  • Cover the cost of two weeks' temporary accommodation upon arrival to the market

  • Support and cover the cost of the relevant Visa required (Canada IEC/USA J1 only)

Note: This role may involve some travel and occasional work outside of regular hours, including evenings and weekends, as required

Key Results Area

Role Purpose: Support the delivery of annual B2B marketing and Business Partnerships programme. Assist with optimising effectiveness, efficiency, and the continuous improvement of B2B operations

B2B / Trade Communications Programme

• Support the planning and execution of Tourism Ireland’s trade communications programme including trade e-zines, monthly webinars, social media activity.

• Support the creation of engaging content for B2B communications channels, coordinate digital collateral assets and maintain US market page on Tourism Ireland’s trade website.

• Support maintenance of B2B assets including video content and image library.

B2B Event Support

• Support the delivery of US programme of targeted and measurable B2B industry events, trade shows, sales missions and workshops for the island of Ireland industry and US market trade partners to drive commercial impact.

• Assist Trade & Industry Engagement team in managing key tourism stakeholder relationships.

• Coordinate event logistics, registrations, collateral and post event follow up.

• Support the planning and coordination of PGA Merchandise show.

Consumer Partnership programme

• Support the Business Partnerships Executive in the delivery of the annual performance driven programme.

Database Management

• Maintain CRM records, partner data, and key account information.

• Support CRM governance and data quality initiatives.

• Produce routine reporting, dashboards, and performance analysis.

• Ensure adherence to the company’s GDPR compliance policies and procedures in respect of your area of work.

Performance Reporting & Insights

• Assist with Power BI reporting and visualisation development.

• Support collection and analysis of programme performance metrics.

• Maintain operational systems, trackers, and documentation

• Support preparation of presentations and reports for internal and external stakeholders

Administration

• Provide administration support as required by the Trade & Industry Engagement Manager to support the team.

• Occasional Reception desk coverage as required

Represent Tourism Ireland at key industry and corporate events and perform.

Such other duties as the company may from time to time reasonably require.

Who we are looking for

Our Values

At Tourism Ireland, our values shape how we work and how we achieve success together. Candidates should be able to demonstrate, through examples from their academic, professional or personal experiences, how they embody the following values:

• Respect

• Collaboration

• Ownership

• Creativity

Skills & Attributes

We're looking for graduates who can provide evidence of:

• Analytical thinking and problem-solving ability.

• Clear communication and interpersonal skills

• Well-developed planning, organisational and time management skills.

• Interest and openness to change, innovation and new technology/ processes

• Strong digital proficiency, including Microsoft Office.

Essential Requirements

• Graduated, in 2026, or on track to graduate with a NFQ Level 8 of 2:2 (or equivalent)* in August 2027 with an undergraduate degree in marketing, commerce, business or similar discipline.

• Fluent in written and spoken English.

• Candidates must be eligible to obtain the necessary immigration permissions to live and work in the USA for the duration of the programme. Tourism Ireland will provide support with the relevant visa/work permit (J1) process.

• High level of accuracy and attention to detail.

• Strong organisational skills and ability to manage multiple priorities.

• Proficiency in Microsoft Excel, including formulas, pivot tables, and data analysis techniques.

Desirable

• Relevant continuous learning

• Related extracurricular activities

• Knowledge of the island of Ireland

Successful candidates, upon offer, will be required to provide academic transcripts, certificates, references and any other relevant supporting documentation. Successful candidates due to graduate in 2027 must provide final academic transcripts post-graduation, prior to commencing employment.

*Irish NFQ Level 8 (Honours Bachelor’s Degree or Higher Diploma), FHEQ Level 6 - England, Wales, and Northern Ireland, SCQF Level 10 – Scotland

Equal Opportunity

Tourism Ireland is an equal opportunity employer. We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.