Marketing Graduate

Who we are

Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business events destination.

It was established as one of the “six areas of co-operation” under the framework of the Belfast Agreement of Good Friday 1998. Our remit is to increase tourism to the island of Ireland and to support Northern Ireland to realise its tourism potential.

We deliver world-class marketing programmes in over 15 markets across the world. Our global campaigns create 1.2 billion quality opportunities to see (reach) each year and our publicity activity creates 1.6 billion opportunities to see. Our extensive and targeted programme of activity includes advertising, publicity, digital marketing, social and Gen AI, as well as co-operative promotions with airlines, sea carriers and other key travel partners – reaching potential visitors in the channels where they research holidays today.

Our Graduate Programme

The Global Graduate Programme offers an exciting opportunity to get hands-on experience within a world-class marketing organisation. As part of our programme, you will be an active and valued member of a professional and dynamic team in one of 11 locations. You will receive on-the-job learning and guided mentoring from our highly experienced teams while having access to global markets, trade events, and, most importantly, career-building opportunities.

Tourism Ireland is proud of our inclusive culture, where diverse perspectives are valued and everyone is encouraged to contribute, innovate and grow. Our work combines creativity, technology and insight to showcase the island of Ireland to the world and make a positive impact on communities across the island.

Further Key Benefits

• Full salary, as advertised, with paid Annual and public holidays

• Paid business expenses

• Opportunity for hybrid working

• Access to Flexi Working Time and TOIL (Time off in Lieu)

• Full IT equipment provided for the duration of the Graduate Programme

• Wellness support services including confidential employee assistance programme EAP

• If offered a role in an overseas office, Tourism Ireland will

  • Cover the cost of your initial flight to the market and your return flight at the end of the Graduate Programme

  • Cover the cost of two weeks' temporary accommodation upon arrival to the market

  • Support and cover the cost of the relevant Visa required (Canada IEC/USA J1 only)

Note: This role may involve some travel and occasional work outside of regular hours, including evenings and weekends, as required

Key Results Area

The Marketing Graduate will assist the Market Manager with the following duties:

Accountability on the administration processes in particular these duties:

• Daily management of Italian market accounts & timely processing of invoices.

• Preparation of local accounts, reconciling credit card, petty cash and bank statements.

• Ensure all admin filing systems are accurately kept in order and up to date.

• Provide general office administration support including making cost-effective travel arrangements for the team, trade, media and competition winners.

• Ensure an accurate and up to date monitoring on the office and warehouse material inventory.

Provide cover to the Milan office and general support as needed:

• Greeting guests at the office and answering telephone general line.

• Handling post, ordering couriers and manage office daily needs.

• Arranging the meeting room with necessary A/V and equipment for meetings as required.

• Support the team in the organisation of in market events, from planning stage to the final execution, such as Ireland Week, PR stunts, tradeshows.

• Ensure adherence to the company’s GDPR compliance policies and procedures in respect of your area of work.

• Other duties as the company may from time-to-time reasonably requires.

• This role will involve unsocial hours and travel on the island of Ireland, the candidate must be flexible and undertake such duties as the Market Manager requires.

• The post-holder will also be expected to represent Tourism Ireland at various industry, press and corporate functions and events.

The Marketing Graduate will also contribute to multiple projects to acquire an overall view of Tourism Ireland activities, assigned by market manager, in the following areas:

Business Partnership & Trade

• Assist with the execution of annual trade activities, such as preparation of tradeshow, industry events, and webinars.

• Prepare marketing collateral for activities, both online and offline: ezines contents, industry toolkits or material.

• Prepare and suggest content for LinkedIn channel.

• Prepare marketing presentations for digital and physical events

Consumer Marketing & Digital Marketing

• Assist in digital marketing activities, with text translations, editing and reviews, image search and other actions as required.

• Support in the daily social media marketing activities across TI owned channels as requested.

• Duties also involve support in reports and marketing preparation.

Publicity and PR activities

• Assist in the implementation of an integrated PR communications plan, supporting in the organisation of media visits and influencer travels.

• Updating and publishing content and press releases to the Italian Media Room

• Assist with the preparation of media events, such as annual press conference or PR stunts

Who we are looking for

Our Values

At Tourism Ireland, our values shape how we work and how we achieve success together. Candidates should be able to demonstrate, through examples from their academic, professional or personal experiences, how they embody the following values:

• Respect

• Collaboration

• Ownership

• Creativity

Skills & Attributes

We're looking for graduates who can provide evidence of:

• Analytical thinking and problem-solving ability.

• Clear communication and interpersonal skills

• Well-developed planning, organisational and time management skills.

• Interest and openness to change, innovation and new technology/ processes

• Strong digital proficiency, including Microsoft Office, Canva etc.

Essential Requirements

• Graduated, in 2026, or on track to graduate with a NFQ Level 8 of 2:2 (or equivalent) * in August 2027 with an undergraduate degree in marketing, commerce, business or similar discipline.

• Fluent in written and spoken English.

• Certified written and spoken proficiency at C1 level in Italian.

• Must have the legal right to live and work in Italy, under an Italian fulltime contract of employment, for the full duration of the programme. Tourism Ireland is unable to provide visa sponsorship for this role.

• Professional and highly motivated

• Team-focused

• Proactive, self-starter attitude and with the desire to develop and learn

• Open-minded and creative

Desirable

• Relevant continuous learning

• Related extracurricular activities

• Previous job experience in administration, event organization, customer service/front end.

• Knowledge of the island of Ireland and its tourism product

Successful candidates, upon offer, will be required to provide academic transcripts, certificates, references and any other relevant supporting documentation. Successful candidates due to graduate in 2027 must provide final academic transcripts post-graduation, prior to commencing employment.

*Irish NFQ Level 8 (Honours Bachelor’s Degree or Higher Diploma), FHEQ Level 6 - England, Wales, and Northern Ireland, SCQF Level 10 – Scotland

Equal Opportunity

Tourism Ireland is an equal opportunity employer. We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.