Marketing Graduate, Canada

Who we are

Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business events destination.

It was established as one of the “six areas of co-operation” under the framework of the Belfast Agreement of Good Friday 1998. Our remit is to increase tourism to the island of Ireland and to support Northern Ireland to realise its tourism potential.

We deliver world-class marketing programmes in over 15 markets across the world. Our global campaigns create 1.2 billion quality opportunities to see (reach) each year and our publicity activity creates 1.6 billion opportunities to see. Our extensive and targeted programme of activity includes advertising, publicity, digital marketing, social and Gen AI, as well as co-operative promotions with airlines, sea carriers and other key travel partners – reaching potential visitors in the channels where they research holidays today.

Our Graduate Programme

The Global Graduate Programme offers an exciting opportunity to get hands-on experience within a world-class marketing organisation. As part of our programme, you will be an active and valued member of a professional and dynamic team in one of 11 locations. You will receive on-the-job learning and guided mentoring from our highly experienced teams while having access to global markets, trade events, and, most importantly, career-building opportunities.

Tourism Ireland is proud of our inclusive culture, where diverse perspectives are valued and everyone is encouraged to contribute, innovate and grow. Our work combines creativity, technology and insight to showcase the island of Ireland to the world and make a positive impact on communities across the island.

Further Key Benefits

• Full salary, as advertised, with paid Annual and public holidays

• Paid business expenses

• Opportunity for hybrid working

• Access to Flexi Working Time and TOIL (Time off in Lieu)

• Full IT equipment provided for the duration of the Graduate Programme

• Wellness support services including confidential employee assistance programme EAP

• If offered a role in an overseas office, Tourism Ireland will

  • Cover the cost of your initial flight to the market and your return flight at the end of the Graduate Programme

  • Cover the cost of two weeks' temporary accommodation upon arrival to the market

  • Support and cover the cost of the relevant Visa required (Canada IEC/USA J1 only)

Note: This role may involve some travel and occasional work outside of regular hours, including evenings and weekends, as required

Key Results Area

Provide operational and administrative support across Trade, Consumer Marketing, and Publicity programmes with duties including;

• Assist with the coordination of media, influencer, and consumer-facing activities, including asset management, media monitoring, and performance tracking.

• Assist with travel trade communications, including the development and distribution of e-newsletters, webinar presentations, and other trade-facing content

• Maintain and enhance CRM databases ensuring data accuracy and supporting database growth initiatives and key account management [KAM]

• Coordinate the development, production, and distribution of branded promotional collateral for use across B2B and B2C marketing platforms

• Administer and maintain the Canadian stakeholder website, including the publication of marketing opportunities and relevant industry content. Ensure platform functionality is fully leveraged to maximise industry participation and alignment with business objectives.

• Monitor, evaluate, and report on key performance indicators, providing insights and recommendations to support continuous improvement and informed decision-making.

• Support budget administration, including processing invoices, tracking expenditure, and maintaining internal campaign records

• Prepare presentations, briefing documents, reports, and meeting materials for internal and external stakeholders.

• Ensure compliance with company policies and procedures, including GDPR requirements, within all areas of responsibility.

• Undertake additional duties and responsibilities as reasonably required by the company, including attendance at industry events, workshops, and stakeholder engagement.

Who we are looking for

Our Values

At Tourism Ireland, our values shape how we work and how we achieve success together. Candidates should be able to demonstrate, through examples from their academic, professional or personal experiences, how they embody the following values:

• Respect

• Collaboration

• Ownership

• Creativity

Skills & Attributes

We're looking for graduates who can provide evidence of:

• Analytical thinking and problem-solving ability.

• Clear communication and interpersonal skills

• Well-developed planning, organisational and time management skills.

• Interest and openness to change, innovation and new technology/ processes

• Strong digital proficiency, including Microsoft Office.

Essential Requirements

• Graduated, in 2026, or on track to graduate with a NFQ Level 8 of 2:2 (or equivalent)* in August 2027 with an undergraduate degree in marketing, commerce, business or similar discipline.

• Fluent in written and spoken English.

• Candidates must be eligible to obtain the necessary immigration permissions to live and work in Canada for the duration of the programme. Tourism Ireland will provide support with the relevant visa/work permit (IEC) process.

Desirable

• Relevant continuous learning

• Related extracurricular activities

• Professional working proficiency in French is desirable but not essential.

Successful candidates, upon offer, will be required to provide academic transcripts, certificates, references and any other relevant supporting documentation. Successful candidates due to graduate in 2027 must provide final academic transcripts post-graduation, prior to commencing employment.

*Irish NFQ Level 8 (Honours Bachelor’s Degree or Higher Diploma), FHEQ Level 6 - England, Wales, and Northern Ireland, SCQF Level 10 – Scotland

Equal Opportunity

Tourism Ireland is an equal opportunity employer. We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.