Brand and Content Graduate

Who we are

Tourism Ireland is responsible for marketing the island of Ireland overseas as a holiday and business events destination.

It was established as one of the “six areas of co-operation” under the framework of the Belfast Agreement of Good Friday 1998. Our remit is to increase tourism to the island of Ireland and to support Northern Ireland to realise its tourism potential.

We deliver world-class marketing programmes in over 15 markets across the world. Our global campaigns create 1.2 billion quality opportunities to see (reach) each year and our publicity activity creates 1.6 billion opportunities to see. Our extensive and targeted programme of activity includes advertising, publicity, digital marketing, social and Gen AI, as well as co-operative promotions with airlines, sea carriers and other key travel partners – reaching potential visitors in the channels where they research holidays today.

Our Graduate Programme

The Global Graduate Programme offers an exciting opportunity to get hands-on experience within a world-class marketing organisation. As part of our programme, you will be an active and valued member of a professional and dynamic team in one of 11 locations. You will receive on-the-job learning and guided mentoring from our highly experienced teams while having access to global markets, trade events, and, most importantly, career-building opportunities.

Tourism Ireland is proud of our inclusive culture, where diverse perspectives are valued and everyone is encouraged to contribute, innovate and grow. Our work combines creativity, technology and insight to showcase the island of Ireland to the world and make a positive impact on communities across the island.

Further Key Benefits

• Full salary, as advertised, with paid Annual and public holidays

• Paid business expenses

• Opportunity for hybrid working

• Access to Flexi Working Time and TOIL (Time off in Lieu)

• Full IT equipment provided for the duration of the Graduate Programme

• Wellness support services including confidential employee assistance programme EAP

• If offered a role in an overseas office, Tourism Ireland will

  • Cover the cost of your initial flight to the market and your return flight at the end of the Graduate Programme

  • Cover the cost of two weeks' temporary accommodation upon arrival to the market

  • Support and cover the cost of the relevant Visa required (Canada IEC/USA J1 only)

Note: This role may involve some travel and occasional work outside of regular hours, including evenings and weekends, as required

Key Results Area

• Assist with the development of brand campaigns and creative projects.

• Support the team in bringing the Tourism Ireland brand to life consistently across marketing activity.

• Support the preparation and coordination of Brand collateral and materials.

• Support the organisation and management of creative assets on Ireland’s Content Pool.

• Contribute ideas for new content, formats and ways to showcase the island of Ireland.

• Keep up to date with developments across social media, creators, content and AI and emerging technologies which can support new approaches to content creation.

• Bring fresh thinking, ideas and inspiration to team discussions and creative sessions.

• Build positive working relationships with colleagues, agencies, partners and international market teams.

• Take ownership of assigned projects and tasks, with support and guidance from the wider team.

• Actively seek feedback and development opportunities to build skills and experience throughout the programme.

Who we are looking for

At Tourism Ireland, our values shape how we work and how we achieve success together. Candidates should be able to demonstrate, through examples from their academic, professional or personal experiences, how they embody the following values:

• Respect

• Collaboration

• Ownership

• Creativity

Skills & Attributes

As a Brand and Content graduate, you will have a genuine passion for brands, content creation, social media, and travel. You are naturally curious about what makes content engaging and why audiences connect with certain brands. Creative and proactive, you enjoy generating new ideas and are confident in sharing your perspective and contributing to discussions. Most importantly, you are eager to learn, receptive to feedback, and committed to continuously developing your skills in a fast-paced and evolving environment.

We're seeking graduates who can demonstrate potential in the following areas:

• Analytical thinking and problem-solving ability.

• Clear communication and interpersonal skills

• Well-developed planning, organisational and time management skills.

• Interest and openness to change, innovation and new technology/ processes

• Strong digital proficiency, including Microsoft Office.

Essential Requirements

• Graduated, in 2026, or on track to graduate with a NFQ Level 8 of 2:2 (or equivalent)* in August 2027 with an undergraduate degree in Marketing, Communications, Media, or a similar discipline.

• Fluent in written and spoken English.

• Must have the legal right to live and work in Ireland, under an Irish fulltime contract of employment, for the full duration of the programme. Tourism Ireland is unable to provide visa sponsorship for this role.

Desirable

• Relevant continuous learning

• Related extracurricular activities

Successful candidates, upon offer, will be required to provide academic transcripts, certificates, references and any other relevant supporting documentation. Successful candidates due to graduate in 2027 must provide final academic transcripts post-graduation, prior to commencing employment.

Irish NFQ Level 8 (Honours Bachelor’s Degree or Higher Diploma), FHEQ Level 6 - England, Wales, and Northern Ireland, SCQF Level 10 – Scotland

Equal Opportunity

Tourism Ireland is an equal opportunity employer. We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.