Job descriptions and industry overviews

Market researcher

24 Feb 2023, 11:46

Carries out surveys and collects and analyses data on behalf of organisations such as businesses, government bodies and charities.

woman working on a tablet

Job description

Market researchers co-ordinate and administer research projects on behalf of organisations such as businesses, government bodies and charities. They carry out surveys and collect and analyse data, allowing their clients to further understand their market and make informed decisions about future policies and initiatives.

Market research is an important component of modern business strategy; the process of systematic gathering, recording and analysing of data about customers, competitors and the market. Market research can help create a business plan, launch a new product, fine tune existing ones and expand into new markets. It can be used to determine which portion of the population will purchase the product based on variables like age, gender, location and income level. With market research companies can learn more about current and potential customers. Essentially workers in this area help companies to make better business decisions about the development and marketing of new products. It is their responsibility to identify and monitor competitors and research conditions or changes in the industry that may affect sales. This role involves working closely with the client (either internal or external) to understand, define and document the overarching business object. Qualitative and quantitative techniques are applied to interpret the data, and reports are formulated based upon the findings to produce substantiated recommendations for the benefit of the client organisiation.

Work activities

  • Liaising with mangers to ascertain the business objectives and to what needs to be achieved.
  • Planning, implementing, controlling, analysing and reporting on the information gathered.
  • Designing and co-ordinating research projects and commissioning surveys.
  • Conducting in-depth data analyses using traditional and advanced methods.
  • Authoring reports containing actionable recommendations.
  • Making presentations and recommendations to the client.
  • Answering questions and instilling confidence.

Work conditions

Travel: a regular feature of the working day.
Working hours: mainly office hours, Monday–Friday with occasional additional hours to meet deadlines.
Location: mainly in larger towns and cities throughout the country.
Opportunities for self-employment: possible.

Typical employers

  • Market research consultancies
  • In-house marketing/research departments.

Career development

Career development opportunities are good for those with the motivation to reach more senior positions such as account director.


Varies according to employer.

Specific degree subjects required

Open to non-graduates and graduates of all disciplines.

Other relevant degree subjects

  • Anthropology
  • Business
  • Economics
  • Management
  • Marketing
  • Mathematics
  • Psychology
  • Social sciences
  • Sociology
  • Statistics.

Postgraduate study

A pre-entry postgraduate qualification is not required.


Mainly on the job.

Skills and qualities

  • Excellent written and verbal communication including exceptional presentation skills.
  • Ability to form strong working relationships with clients.
  • Numeracy, especially statistical ability.
  • High level of organisation and time management skills.
  • Excellent attention to detail and accuracy.
  • Ability to prioritise and multitask.
  • Excellent team-working and negotiating skills.
  • Confidence in dealing with a wide variety of individuals.

gradireland editorial advice

This describes editorially independent and impartial content, which has been written and edited by the gradireland content team. Any external contributors featuring in the article are in line with our non-advertorial policy, by which we mean that we do not promote one organisation over another.

People reading this also searched for roles in these areas:

undefined background image

We've got you

Get the latest jobs, internships, careers advice, courses and graduate events based on what's important to you. Start connecting directly with top employers today.