Hospitality, sport, leisure and tourism
Graduate profiles

Michelle O'Keeffe

Degree subject Tourism Marketing
Job title Marketing Manager
Employer ebookers Ireland

I knew I wanted to work for ebookers after graduation so while at college I approached them for a summer job. Following this job, I worked for them part time during college and also completed a marketing placement there.

After graduating, my aim was to work in the marketing department. I first worked as a Product Executive until a position as a Marketing Executive became available. A year later, when the Marketing Manager relocated, I did not apply for the position at first as I felt I was too young. But I realised that I should let the management team know that it was something I aspired to so I submitted my CV and after an internal interview was offered the job.

I am responsible for print advertising, press releases and product launches. I also produce a quarterly travel magazine, and we are planning a street and radio promotion. A large part of my job is related to online advertising, and the website needs permanent updating with special offers. Every day is a challenge and of course there are the travel perks!

Advice for graduates

Don't expect to walk into the job you want straight away. Be flexible, particularly if it is a company that you would really like to work in. If you impress them with your skills, other doors will open up.