PR (public relations)

PR (public relations) is closely linked with marketing and is about managing the reputation and public perception of companies, organisations and individuals. The aim is to build and maintain goodwill in the eyes of stakeholders and the public.

A PR officer, who may be part of a marketing team, is responsible for writing and publicising press releases, producing company literature such as brochures, and organising and running events. In public relations, those working in-house are likely to be labelled PR officers, while those at a consultancy may be referred to as PR consultants. The work will be broadly the same in both roles.

Media and communications qualifications can be useful when applying for PR jobs; specific PR degree courses are also available.