My career in marketing - John Buckley

How I ended up in my current job

During my final year at DCU when I was studying Bachelor of Business Studies, I wasn’t entirely sure what I wanted to do afterwards. All I knew was that I wanted to work abroad, and I wanted to work somewhere fast-paced and progressive, where I could get ahead and make an impact as a result of my contribution. One of the things I did to maximise my chances of working abroad was to apply for many of the graduate programs that offered an opportunity to work abroad. I was also prepared to be broad in my search for employment and to find out what kinds of jobs were out there.

During the time I was interviewing for graduate programmes, my friend asked me if I wanted to go to London for an event on AI (artificial intelligence) and machine learning. I said yes to going because I thought I might learn something new and it would be my first visit to London.

Whilst we were unable to get to tickets to the event, we had already booked our flights to London. We still went along to the event and, through some connections we had already made, the host of the event offered to introduce us to some of the attendees, as well as show us around London.

This is where I met John Readman, the CEO and founder of Modo25. We got talking and he asked me what my plan was for after I finished university. I told him I was looking for a graduate position and I was considering moving to the UK or USA.

John told me that he was starting a new agency and that he was currently recruiting. Once back home we arranged a time for me to fly over to Leeds for an interview, where I would meet the rest of the team and give a presentation. I was successful because John thought I was a good fit for Modo25 and Modo25 was a good fit for me.

I didn't go to the AI event because I thought it would get me a job, but I was open to finding out more about an area I was interested in and seeing if it could give me ideas about the range of jobs that were out there. Above all, I have a real interest in talking to people because you can always learn something new and make good connections and that can provide you with opportunities. I hope that’s also going to make me great at my new job too.

What we do and my role in the company

Modo25 is a digital marketing agency. It works with large companies to help manage their digital offering and to improve their overall online customer experience.

My role is as a digital marketing consultant. I look after customer acquisitions, this is where I work on the roll out of our marketing plan and identify potential clients that we can help.

I manage the different social platforms of the company and help communicate our message to clients, potential employees and partners. With Modo25 being a start-up, I also do a lot of other tasks. As anyone who has ever worked in an SME before would know, you do a bit of everything on top of your core responsibilities, but it’s a great way to learn and I feel very fortunate to be involved in a company right from the start.

What advice would you have for current students and recent graduates?

The advice that I wish I knew a year ago is, that there are so many other options out there and with a bit of effort you can find a career that you are interested in. We live in a very interconnected world and chances are that there is someone you know or a friend of a friend doing the line of work in which you would like to get into. The career service within DCU is also very good at advising people on their options and great at giving advice.

I would have told my past self not to worry as much. There is an incredible amount of pressure put on graduates to find a career straight after university. Taking a couple of months to do a bit of travelling or to evaluate your options will not do any harm. The chances are that you will working until you are 68 years old so taking a bit of extra time after university will not have any impact on your career.

My last piece of advice is just to jump straight in. With all the options out there for careers it can be easy to get stuck. Many students especially business students can experience analysis paralysis, this is where they become overwhelmed with all of the different paths. You should treat every career step as a steppingstone. Each move you make will hopefully get you to your dream job, that could be CEO of a large company or being self-employed. The more experiences that you have the more you will know what you do and don’t like to do.

To hear more from recent graduates who work in Marketing check out our #FYI Videos