Advertising

Advertising is about promoting awareness and managing the 'brand image' of an organisation company and its products/services. Roles within the industry range from the creative, as a copywriter or designer, to commercial roles concerned with maintaining client accounts and planning advertising campaigns.

Within advertising, graduates usually enter one of the following roles:

• Advertising creative (art director or copy-writer)
• Account executive or manager
• Media planner or buyer
• Account planner.

Creative positions may specify an art or design qualification or a degree in language or communications, while account management positions will often be open to graduates of any subject.

The Institute of Advertising Practitioners in Ireland ( IAPI) is the trade association and professional institute for Irish advertising agencies. The UK equivalent is the Institute of Practitioners in Advertising.